Profitability
Which clients make money and which quietly cost it: contracted revenue, absorbed cost, idle time and the servicing gap.
Guides
Client profitability for marketing agencies
How to measure client profitability from contracted revenue and absorbed labor cost, with worked tables, benchmarks and what to do with a loss-making account.
Agency utilization and capacity planning
How to calculate agency utilization rate, set targets by role, compute team capacity in hours, and decide when to hire or use contractors.
Blog posts
What is an agency operating system? (And why marketing agencies need one)
An agency OS connects CRM, proposals, projects, time, invoicing, and margin on one client record. Why marketing agencies need one — and what it is not.
Agency profitability: hours × rate is lying to you
Why the standard profitability report overstates your revenue and buries idle time, and how to work out real margin from contracted revenue and absorbed cost.
Agency operating software
Run your agency smarter.
One system for the whole agency, with the right information in front of your team when they need it. Free for 14 days.