Profitability Software for Marketing Agencies
Most agencies learn a client was unprofitable a year too late. Verbial compares what each client paid against what your team cost, so you see which clients fund the agency and which to re-price at renewal.
If both sides are hours times a rate, over-servicing looks like revenue and idle time disappears.
- Margin you can trust. Real revenue against real payroll, not hours times a hoped-for rate.
- Know before you hire. Idle capacity sits on its own line, so the hiring call is clear.
- Re-price with evidence. See how much free work each client gets before the renewal.
Add the CRM and each client's margin sits beside the deal that sold it.
What it does
Revenue is the contract
Retainer plus pre-paid overages, straight-lined across the period.
Cost is absorbed, not multiplied
Salaried cost at standard capacity. The remainder is reported as idle.
Per client, project, department, person
Every table reconciles to the same totals.
Servicing gap
Value delivered minus contracted revenue, per client.
Media gross profit
Campaign revenue minus influencer and vendor payments, per project.
Data health
Clients with no contract and people with no cost, named.
Plans
Which plans include profitability?
A Pro add-on at $59 a month, included in Enterprise. Annual billing is about 17% lower.
| Plan | From | Profitability |
|---|---|---|
| Pro | $99/mo | Add-on, $59/mo |
| Enterprise | Custom | Included |
Works with
Better together, and nothing falls between them.
Time tracking
Add invoicing and approved hours become invoice lines for hourly clients and usage statements for retainers.
Invoicing
Add time tracking and hourly invoices pull from approved entries. Deleted lines return to unbilled.
CRM
Add proposals and a won deal becomes a signed agreement and first invoice. Nothing falls between.
Questions
How do you calculate marketing agency profitability?
Contracted revenue per client per period (retainer plus pre-paid overage), minus fully loaded labour cost for that client and any media pass-through. Unabsorbed salary is reported as idle time, not client cost.
Who can see margins and salaries?
Admins only. Account managers and directors see revenue and budgets. Members and managers see hours only.
Does it need payroll data?
A fully loaded cost per person, with an employer burden multiplier. People with no cost are named on the data health panel, not costed at zero.
Agency operating software
Start with profitability. Add the rest when it earns its place.
One system for the whole agency, with the right information in front of your team when they need it. Free for 14 days.