vs
HubSpot alternative for marketing agencies
Turn a won deal into the work, invoice and margin behind it.
A CRM that keeps going after the deal closes. The signed proposal becomes the invoice, the project and the retainer budget, with nothing falling between.
Pipeline
The short answer
Verbial is a HubSpot alternative for agencies that need a CRM plus operations, not marketing automation. A won deal becomes the proposal, agreement, invoice and retainer budget without a handoff; keep HubSpot Marketing if you run large-scale automation for your own funnel.
What HubSpot does well
- Marketing Hub automation, landing pages and email at unmatched scale.
- A free CRM tier and a very large integration marketplace.
- Deep sales reporting and forecasting for larger teams.
Why agencies move
What changes with Verbial
- The CRM keeps going after the close: deal to proposal, agreement, invoice and retainer budget.
- Pro is $99 per month with 2 full and 5 contributor seats and CRM built in; a 12-seat team is $184.
- A private database per workspace and a full export any time.
- Bring HubSpot companies, contacts, deals and notes across, preview first, one-click undo.
How the workflow changes
What your agency gets with Verbial
Checks mean a capability Verbial provides. Competitor detail is included for a fair, documented comparison as of 2026-09-03.
| Agency workflow | With Verbial | With HubSpot |
|---|---|---|
| Pipeline and deals | Pipelines, stages, forecasting, stale-deal nudges | Pipelines, stages, forecasting, deal automation |
| Contacts and consent | Consent and opt-out status, erasure requests | Subscription types and GDPR tooling |
| Email sequences | From Gmail or your own sending domain; replies stop it | Sales Hub Professional and above |
| Forms and lead intake | Forms, plus leads sent in from other tools (beta) | Forms, chat and marketing automation |
| Meeting booking | Booking links with Google Calendar free/busy | Meeting scheduler with round robin |
| Proposals and e-signature | Native: packages, clauses, e-signature, invoice at signature | Quotes with e-signature; proposals usually built in PandaDoc |
| Time and retainers | Retainer pacing by department, overages, carryover | Not a HubSpot feature; needs Harvest or similarSeparate tool |
| Invoicing | Retainers in advance, overages, hourly, media pass-through | Commerce Hub invoices, best for one-off sales |
| Client reporting | White-label reports and portal on your domain | Internal dashboards; client reporting is not the productSeparate tool |
| Profitability | Margin from contracted revenue and absorbed cost | Revenue reporting; cost is out of scopeSeparate tool |
| AI access | Claude works in your workspace, per-person permissions (beta) | Breeze AI agents, priced with credits |
| Data and tenancy | Private database per workspace, daily backups, full export | Shared infrastructure, export by object |
| List price | From $99 per month with 3 full and 5 contributor seats included. Configure yours. | $90 per seat per month, Sales Hub Professional, billed annually ($100 monthly), plus a $1,500 one-time onboarding fee |
Modules
The parts of Verbial that take over from HubSpot
CRM
See next quarter's recurring revenue and hand won clients to delivery with nothing lost on the way.
Proposals
Let AI draft the proposal from the discovery call and your packages, then turn the signature into revenue.
Invoicing
Bill every kind of work from what the client signed, get paid faster, and stop losing unbilled hours.
Questions
Is Verbial a HubSpot alternative for agencies?
Yes, for sales and operations: pipeline, contacts, sequences, forms and booking, then proposals, e-signature, invoicing, time tracking and client reporting. It does not replace Marketing Hub for large-scale automation.
Can we keep HubSpot for our own marketing and move sales into Verbial?
Yes. Keep HubSpot Marketing for your own funnel and move deals, delivery and billing into Verbial. The HubSpot sync keeps company, contact and deal records aligned while both run.
What does moving from HubSpot to Verbial involve?
Connect your HubSpot account or upload its CSV exports, accept the suggested mapping, preview, then import. Companies match by domain, contacts by email, and the whole import can be undone in one click.
How does the price compare?
HubSpot Sales Hub Professional lists at $90 per seat per month billed annually, plus $1,500 onboarding. Verbial Pro is $99 per month with 2 full and 5 contributor seats and CRM built in; extra active seats are $29 (full) or $9 (contributor), so 12 seats is $184. See /pricing.
Agency operating software
Try Verbial next to HubSpot for a billing cycle.
Bring your data across, keep the old tool read-only, and compare the numbers on real work.